what is an appeal to an emotion and one appeal to reason in l'amour uses in the eternal frontier

'If my age doesn't convince you that I know what I'm talking about, at least consider that I am your grandfather and I only want the best for you.'.'Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin.'.'He is a forensics and ballistics expert for the federal government - if anyone's qualified to determine the murder weapon, it's him.'.'Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.'.'You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool.'.'If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.'.'My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.'.'As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.'.Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.Įxamples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree: Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story. Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible.'Įthos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity. The first kind depends on the personal character of the speaker the second on putting the audience into a certain frame of mind the third on the proof, or apparent proof, provided by the words of the speech itself.

what is an appeal to an emotion and one appeal to reason in l

'Of the modes of persuasion furnished by the spoken word there are three kinds.

Aristotle used these three terms to explain how rhetoric works:

What is an appeal to an emotion and one appeal to reason in l'amour uses in the eternal frontier